Privacy policy for website visitors

Data protection is an important concern for us at feratel media technologies AG. Therefore, we process your personal data in the context of your visit to our website exclusively in accordance with legal regulations and requirements. Below, we would like to inform you about the processing of your personal data.

Last updated on: 01.10.2025

To the cookie/privacy settings (withdrawal of consent)

1. Responsible for the processing of personal data

feratel media technologies AG
Maria-Theresien-Straße 8
A-6020 Innsbruck

Tel.: +43-512-7280-0
E-Mail: info@feratel.at

(In the further course of this privacy policy, we are referred to as "we" or "us".)

1.1. Data Protection Officer

heyData GmbH
Schützenstraße 5
10117 Berlin

www.heydata.eu
E-Mail: datenschutz@heydata.eu

2. What data we process about you

In the course of your visit to this website, we will collect the following information: The date and time you access a page on our website, your IP address, the name and version of your web browser, the website (URL) you visited before accessing this website, certain cookies (see points below) and the personal data that you provide yourself by filling in the contact form (e.g. providing your name and email address) or the content of your message.

3. Data security

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, in accordance with legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing. In doing so, we take into account the likelihood and extent of potential threats to the rights and freedoms of natural persons.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access, as well as access to the data itself, its input, disclosure, availability, and segregation.

To protect user data from unauthorized access during transmission via our online services, we use TLS encryption (HTTPS). This technology ensures the secure transmission of information between the website or app and the user's browser or between servers. TLS, the more modern and secure version of SSL, meets the highest security standards. For websites with a TLS certificate, the URL begins with "https://".

4. Cookies and external services

Our website uses cookies. Cookies are data records that are stored in your browser by the website or server when you visit the website and sent to the server each time you access the website. Cookies allow data (e.g., language settings, shopping cart contents, login or registration status, etc.) to be stored in the browser between page views or recurring visits. This means that the browser remembers the settings from the last time you accessed or visited the website. Cookies can also be used to uniquely identify your browser. This can be used, among other things, to verify your authorization (login or registration status).

When you first access our website, a banner appears informing you that cookies are being set or that external services are being integrated. At the same time, the text provides information about data processing supported by cookies and external services via a link to this privacy policy. In this banner, you have the option to consent to the use of all services and cookies or individual categories (data protection categories). Your consent will be stored in your browser using a cookie for up to . If you are under 14 years of age and wish to give your consent, you must ask your legal guardian for permission. If you ignore the banner or refuse consent, no services or cookies that are not absolutely necessary for the operation of the website will be activated. Please note that if you reject or block cookies or external services, certain features of the website will no longer be available and may prevent you from fully using the website.

4.1 Data protection categories

4.1.1 Essential

We use so-called essential cookies and external services that are necessary for the operation of the website and its functions. These cookies and services cannot be refused. This may include the following functions: an online shop's shopping cart, a cookie for checking login status, and other similar cookies and external services. These cookies are not used to track visitors. Most of these cookies are automatically deleted after the browser is closed (session cookies). The processing of your personal data in this context is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR; among other things, ensuring the functionality of our website. The processing of personal data in this context is neither contractually nor legally obligatory. However, without the processing of personal data, our service and the functionality of the website cannot be guaranteed.
Further information on your right of objection pursuant to Art. 21 GDPR can be found at Your rights as a data subject.

External services in the category "Essential":
pixel.map, feratel MediaPlayer, feratel booking&more (TOSC5), feratel PanoramaTV competition

4.1.2 Statistics, marketing

We use external services and cookies to create usage statistics, measure the reach of our website and the success of advertising measures, and/or increase the reach of our website. This helps us improve your experience on the website and our products and services. Your personal data is processed exclusively on the basis of your active consent in accordance with Art. 6 (1) (a) GDPR. However, we would also like to point out in this context that in this case, not all functions on our website may be available. We would also like to point out that web analysis tools are used to evaluate visitor behavior and analyze interests (profiling).

External services in the category "Statistics and Marketing":
Google Analytics, Google Tag Manager, Meta Pixel, Google Ads with Remarketing

Further information on your right of revocation pursuant to Art. 7 (3) GDPR can be found in the section Your rights as a data subject. You can also revoke your consent for the future at any time in the section Revocation of consent.

4.1.3 External media

We also use external services and cookies to better present the content of our website. These include, for example, services for displaying and integrating images, videos, audio recordings, maps, and other content from external services. If consent is required to use one of these external services (such as services from countries that do not comply with European data protection regulations; e.g., services in the USA) and you have not yet consented to use the services in this category, you will be explicitly asked for your consent (consent in accordance with Art. 6 (1) (a) GDPR) to the privacy policy of the respective service before using the respective service. This means that if you do not consent to this category in your privacy settings, you still have the option of subsequently activating individual services in this category.

External services in the category "External Media":
OpenStreetMap

4.2 Deleting cookies and website data

With the exception of essential (technically necessary) cookies, you can reject any data protection category via a banner, or subsequently by actively taking action via the Revocation of consent section. You can also delete individual cookies, the entire cookie database, and any other website data that may have been stored via your browser settings. Caution: When manually deleting cookies and website data, especially individual cookies, the website may no longer function properly.
Depending on your browser type, you can find information and instructions here on how to delete these cookies or block their storage in advance: Qwant search results for deleting cookies

4.3 Revocation of consent

Here you have the option to revoke your previously granted consent to categories or services:

5. Contact

If you contact us via the contact form on this website, the comments function of the website, by e-mail or telephone, you agree to the transmission of your personal data mentioned under What data we process about you and to be contacted by e-mail or telephone. Your data will only be used to contact you and will not be passed on by us.

6. Tools and external services used

6.1. feratel booking&more (TOSC5)

If you would like to enjoy a wonderful vacation and book accommodation or an experience via our website, we would like to point out that we are merely a service provider in this context and process your personal data, such as title, first and last name, country, email address (optional: address, telephone number, and content of your message) on behalf of our customer (client). Furthermore, we would like to point out in this context that the controller responsible for processing your personal data (within the meaning of Art. 4 No. 7 GDPR) varies depending on the accommodation or experience. Appropriate data processing agreements have been concluded between our client and us as the contractor (data processor in accordance with Art. 4 No. 8 GDPR), which oblige the contracting parties to comply with data protection requirements.

For more information about who is responsible and how personal data is processed by the controllers themselves, please refer to the respective privacy policy, which you must agree to before completing your booking.

6.2. feratel MediaPlayer

As part of our webcam service, we process the following personal data for the purpose of technical functional analysis (debugging) and to ensure security in the context of using our MediaPlayer: IP address to determine the country of origin and log files (date and time of access to our MediaPlayer). The legal basis for the processing of your personal data is legitimate interest (including ensuring functionality and preventing misuse) in accordance with Art. 6 (1) (f) GDPR. Profiling does not take place. In this context, we use a processor in accordance with Art. 28 GDPR, whom we have obligated to comply with legal requirements through a processing agreement. Your personal data will not be transferred to third parties unless we are legally obligated to do so or you have given us your consent. Your IP address will be irrevocably deleted four days after you access the MediaPlayer, and your log files will be deleted after 18 months. In the case of legitimate interest, you have the right to object in accordance with Art. 21 GDPR. For more information, please refer to the section Your rights as a data subject.

6.3. feratel PanoramaTV competition

If you wish to participate in our PanoramaTV competition (hereinafter referred to as the competition), we will process the following personal data provided by you for the purpose of conducting the competition and announcing the winners, provided you have consented to this: surname, first name, email address, date and time of participation. The legal basis for the processing of your personal data in the context of the competition is the competition contract concluded between you and us (Art. 6 (1) (b) GDPR). The processing of personal data is therefore necessary. The winners will be announced exclusively on the legal basis of consent in accordance with Art. 6 (1) (a) GDPR. No profiling will take place. After the competition has ended and the competition contract has been processed, and after the winners have been announced, the data will be deleted immediately if it is no longer required for the purpose of the contract, but at the latest three months after the end of the competition. Data will only be transferred to third parties if you have given us your consent to do so or if it is necessary to comply with applicable law or to assert, exercise, or defend legal claims. If you have given your consent, you have the right to revoke it. For more information, please refer to the section Your rights as a data subject.

6.4. Google Ads with Remarketing

We place advertisements on the Google advertising network via Google Ads (formerly Google AdWords). In order to measure the reach and success of our ads, we use Google Ads conversion tracking from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). The Google Ads conversion tracking tool allows us to see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We can see how many customers interact with our ads on a device and then perform a conversion. Google Ads Conversion Tracking allows personal data, such as IP address, device and browser identification, to be transferred to and evaluated by servers of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. In addition, after interacting with an ad in the Google advertising network, a cookie with an anonymized but unique identifier may be set on your client device, provided you allow this in your browser settings.

In the context of data transfer to the USA, we would like to point out that Google LLC is EU-US Data Privacy Framework certified (see https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en or https://www.dataprivacyframework.gov/list) and has an appropriate level of data protection (see also Art. 45 GDPR). Furthermore, we would like to point out that we have concluded a data protection agreement with Google LLC, which obliges Google LLC to comply with data protection regulations.

We also use the remarketing option in Google Ads. Google Remarketing analyzes your user behavior on our website (e.g., clicking on a specific product) in order to classify you into specific advertising target groups and then show you relevant ads when you visit other websites (remarketing or retargeting). In addition, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. This means that interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g., cell phone) can also be displayed on another of your devices (e.g., notebook). You can opt out of personalized advertising at https://www.google.com/settings/ads/onweb/.

Detailed information about how Google collects your data and for what purpose it is used and processed can be found here: https://policies.google.com/privacy.

6.5. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited ("Google"). The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies. The information generated by the Google Analytics cookies about your use of this website (including your IP address and the URLs of the visited website, as well as device and browser identification) may be transferred to and stored on servers in the USA operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043.

The website uses the IP anonymisation option offered by Google Analytics. Your IP address will therefore be shortened/anonymised by Google as soon as Google receives your IP address. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google. You can find Google's privacy policy at https://policies.google.com/privacy?hl=en.

6.6. Google Tag Manager

We use Google Tag Manager (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. This is a solution that allows us to manage statistics and tracking services via a simple interface and integrate them into our website. The Tag Manager itself does not track visitors, but is primarily used to integrate tracking from other services. Among other things, your IP address as well as device and browser identification are transmitted by Google to servers of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, in the USA and stored there.

You can find Google's privacy policy at https://policies.google.com/privacy?hl=en.

6.7. Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland, on our website. With the help of the Meta Pixel, we can evaluate the reach of our ads on Facebook, Instagram, and other Meta services. This primarily serves to improve the ads we place on Meta services (Facebook, Instagram, etc.). Your data is collected and stored by Meta, and is not visible to us; it can only be used to place ads. Cookies are set when the Meta Pixel code is used.
By using the Meta Pixel, Meta is informed of your visit to this website so that you can see ads relevant to you on Meta. If you have a Meta account and are logged in, your visit to our website will be associated with your corresponding Meta user accounts (Facebook, Instagram, etc.). At a minimum, your IP address, device and browser identification will be transferred to Meta Ireland Limited and possibly also to Meta Platforms, Inc., 1 Meta Way Menlo Park, California 94025 in the USA.

In the context of data transfer to the USA, we would like to point out that Meta Platforms, Inc. is EU-US Data Privacy Framework certified (see https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en or https://www.dataprivacyframework.gov/list) and has an appropriate level of data protection (see also Art. 45 GDPR). Furthermore, we would like to point out that we have concluded a data protection agreement with Meta Platforms, Inc., which obliges Meta Platforms, Inc. to comply with data protection regulations.

Information on how the Meta Pixel is used for advertising campaigns can be found at https://www.facebook.com/business/learn/facebook-ads-pixel. For more information on Meta's data policy, please visit https://www.facebook.com/privacy/policy/.

6.8. OpenStreetMap

To display interactive maps this website uses OpenStreetMap, a service of the Openstreetmap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. A "company limited by guarantee" registered in England and Wales. By calling up this website, information about the use of this website including the IP address is transmitted to OpenStreetMap. By establishing a direct connection between your browser and OpenStreetMap, map content from OpenStreetMap is transmitted directly to your browser and from there integrated into the website. We therefore have no influence whatsoever on the data collected in this way. Further information on the collection and processing of your data by OpenStreetMap can be found here: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

6.9. pixel.map

We use pixel.map, a service provided by pixelpoint multimedia werbe GmbH, Rosentaler Straße 150, 9020 Klagenfurt am Wörthersee, Austria, to display interactive maps. The access data collected in this process (including IP address, device and browser identification) is not used to track visitors and is not passed on to third parties. Further information about the advantages of pixel.map over other map services such as Google Maps, Bing Maps, or Mapbox can be found on the pixelpoint website at https://www.pixelpoint.at/pixel.map/.

7. Purposes of data processing

We will process your personal data for the following purposes:

to provide you with this website and to further improve and develop this website
to be able to compile usage statistics
to be able to detect, prevent and investigate attacks on our website
to be able to respond to your enquiry and/or to carry out pre-contractual measures
to improve technical support for users
to compile easy-to-use website access statistics in a cost-effective manner
to better promote our services or products
to accept applications

8. Legal basis of the processing

The processing of your personal data (see point What data we process about you) is carried out exclusively on the legal basis of

the fulfilment of the contract with you and/or for the implementation of pre-contractual measures (Art 6 para 1 lit b DSGVO);
and/or
our overriding legitimate interest in achieving the purposes stated in the point Purposes of data processing (Art 6 para 1 lit f DSGVO).

9. Transmission of your personal data

For the above-mentioned purposes, we will transfer your personal data to the following recipients, in some circumstances also depending on your consent:

to the services listed under Tools and external services used

We work with selected service providers who carry out certain data processing on our behalf (e.g., hosting providers and other IT service providers employed by us). This is always done in compliance with applicable data protection regulations, in particular the EU General Data Protection Regulation (EU-GDPR). We have concluded corresponding data processing agreements (DPAs) with these partners to ensure the protection of your personal data.

10. Duration of storage

We will generally store your data processed by us through your visit to this website for a period of three months. Longer storage will only take place insofar as this is necessary to investigate detected attacks on our website.

If you have transmitted your personal data to us by filling in forms or using other techniques on our website, we will store your data in any case for as long as appears necessary for the completion of your request and as long as required for legal retention periods and/or limitation periods.

11. Your rights as a data subject

As a data subject, you have the right to information, rectification, erasure, and restriction of processing. This also applies to the right to data portability, provided the processing is based on a contract or consent.
If the processing of your personal data is based on Art. 6 (1) (e) GDPR (data processing in the public interest), Art. 6 (1) (f) GDPR (data processing based on a balance of interests), or in the context of profiling pursuant to Art. 4 (4) GDPR, you also have the right to object. This right also applies to the processing of data for direct marketing purposes.
If you have given your consent, you also have the right to revoke it at any time with effect for the future.

If you believe that the processing of your personal data is unlawful, you can contact any data protection authority. The supervisory authority responsible for us pursuant to Art. 55 GDPR:

Österreichische Datenschutzbehörde (https://www.dsb.gv.at/), Barichgasse 40-42, 1030 Vienna, Austria, dsb@dsb.gv.at

If you have any questions regarding this privacy policy or would like to exercise your rights listed therein, please contact the address provided under Responsible for the processing of personal data.